Public relations, or PR, is the practice of managing the flow of information between an individual or organization and the public. Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
We Are Octopus PR, we believe in constant evolution and innovation in our communication strategies. Our Experiential Marketing team organises conferences and town halls, product launches, international events and other hybrid experiences for employees, partners, customers and other stakeholders.
The team is equipped to deliver interactive studio-style broadcasts, digital avatars, interactive content, gamification apps, all creatively conceived and implemented to meet your brand’s business and communications objectives.
New technologies such as augmented reality and artificial intelligence are the backbone for our experiential PR initiatives, enabling creative communications and storytelling for our clients.
Our success is driven by our ability to deliver innovative experiential PR campaigns that are tailored to our client’s strategic organisational objectives. We enable interactive storytelling to build a stronger bond between consumers and brands.
We understand the power of social and digital media, and with emerging technologies as our backbone, we deliver unforgettable experiences to your audiences customised to your brand’s promise.
We Provide
Corporate Communications
Crisis Management
Public Affairs
Research & Media Monitoring
Event Management
CSR (Corporate Social Responsibility)
Translation Services
Social Media Services
The main objective of public relations is to maintain a positive reputation of the brand and maintain a strategic relationship with the public, prospective customers, partners, investors, employees and other stakeholders which leads to a positive image of the brand and makes it seem honest, successful, important, and relevant.